Robodash Austin: The Direct Drive
High-impact social media assets designed to disrupt the third-party rental market in Austin, Texas. Static ads, video ads, and messaging playbook — all localized for the Austin market.
Core Messaging Points
🤠
Local Pride
Renting from an Austin company, for the Austin community.
💰
Economic Advantage
Why pay Turo's 30% fee? Book direct and save for the BBQ.
⚡
Fuel Hedging
Forget the gas pump. Our fleet is 100% electric, 100% Austin.
Instagram / Facebook / LinkedIn Creatives
Three formats covering feed, story, and wide placements. Each features an Austin landmark, the Tesla Model Y, and campaign messaging.
Instagram Feed (1:1)
Instagram / FacebookSouth Congress · "I love you so much" mural · keyless unlock moment
“Keep Austin Electric. Skip the Rental Counter.”Download Asset
Story / Reel (9:16)
Instagram Stories / TikTokFrost Bank Tower · dusk twilight · Electric Blue neon accents
“Direct Booking. No Middleman Fees. Austin's Fleet.”Download Asset
Wide Ad (16:9)
Facebook / LinkedInI-35 merge · Austin skyline · golden hour motion blur
“Why pay Turo's 30% fee? Book direct and save for the BBQ.”Download Asset
TikTok / Reels / Shorts Creatives
AI-generated cinematic footage in landscape and vertical cuts. Designed for text overlay and CTA screens in post-production.
Landscape Ad (16:9)
Downtown Austin golden hour · cinematic tracking shot · premium automotive
TikTok / YouTube ShortsAd Script
0:00–0:03 Austin skyline sunset. 0:03–0:08 Tesla glides through city streets. 0:08–0:12 Speed ramp past Frost Bank Tower. 0:12–0:15 CTA: Direct Booking. No Middleman Fees.
Vertical Ad (9:16)
Low-angle urban dusk · highway overpasses · city lights
Instagram Reels / StoriesAd Script
0:00–0:03 Dramatic low angle under highway. 0:03–0:08 Tesla passes through urban canyon. 0:08–0:12 City lights blur. 0:12–0:15 CTA: Austin's Fleet. Book Direct.
Infinity Teaser (9:16)
Dramatic cabin tilt on Congress Ave · Frost Tower reflection in Infinity Glass roof
TikTok / Instagram ReelsAd Script
0:00–0:02 Interior upward tilt through Infinity Glass. 0:02–0:04 Frost Tower reflection fills frame. 0:04–0:05 Flash CTA: robodash.ai
Campaign Strategy Note
By shifting the focus from “Silicon Hills tech startup” to “Austin Public Facing,” the brand feels homegrown. Christian can use this to show the investor that Robodash isn’t just a tech project — it’s a local staple. Using Austinaisolutions.site as the parent brand provides the “Enterprise Security” that a foreign investor needs to feel comfortable moving away from the safety of Turo.
Target Audience
Austin locals, tech professionals, tourists, SXSW/ACL/F1 visitors
Competitive Disruption
Turo (30% platform fee) · Hertz (rental counter friction) · Resla (verification gaps)